PRIVACY POLICY

Effective Date: August 18, 2026
Last Updated: August 18, 2026

Breckenridge Ghost Guides (“Breckenridge Ghost Guides,” “we,” “us,” or “our”) respects your privacy. We may spend our evenings looking for ghosts, but we have no interest in haunting your personal information.

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, book a ghost tour, communicate with us, or otherwise interact with Breckenridge Ghost Guides.

1. Information We Collect

We may collect personal information that you voluntarily provide to us, including:

  • Name
  • Email address
  • Telephone or mobile number
  • Billing and transaction information
  • Tour reservation details
  • Number of guests in your party
  • Communications you send to us
  • Information submitted through forms, surveys, reviews, contests, or promotions

When you visit our website, certain information may also be collected automatically, including:

  • IP address
  • Browser and device type
  • Operating system
  • Pages viewed
  • Referring website
  • Approximate geographic location
  • Date and time of website visits
  • Website interaction and usage information
  • Advertising interactions
  • Cookie and similar technology information

2. Tour Reservations and Booking Platform

Breckenridge Ghost Guides uses WooCommerce and the HivePress/Hive Booking plugin or related booking technology to facilitate online reservations and transactions.

When you make a reservation, we may collect information necessary to process and manage your booking, including your name, contact information, selected tour, number of guests, reservation date and time, payment status, and other information you provide during checkout.

Booking information may be stored or processed through our website, WooCommerce, our website hosting provider, applicable plugins, and other service providers involved in completing your reservation.

We may change, replace, or supplement our booking technology from time to time.

3. Payment Processing

Breckenridge Ghost Guides uses Stripe and/or Square to process electronic payments.

When you make a payment, your payment information may be transmitted directly to the applicable payment processor. Stripe and Square maintain their own security and privacy practices governing the payment information they process.

Breckenridge Ghost Guides does not intentionally store complete credit or debit card numbers on its own systems unless necessary and permitted by applicable law.

Information we receive regarding a payment may include:

  • Customer name
  • Billing information
  • Transaction amount
  • Payment status
  • Transaction identification number
  • Date and time of payment
  • Limited payment-method information, such as card type and last four digits

We may retain transaction records as reasonably necessary for accounting, tax, refund, dispute, fraud-prevention, and other legitimate business purposes.

4. How We Use Your Information

We may use information we collect to:

  • Process and manage tour reservations
  • Process payments and refunds
  • Send reservation confirmations and reminders
  • Communicate tour instructions and meeting information
  • Notify guests of schedule changes, cancellations, weather concerns, or other important information
  • Respond to customer-service requests
  • Send email and SMS/text communications
  • Improve our website and customer experience
  • Analyze website traffic and visitor behavior
  • Measure advertising effectiveness
  • Conduct marketing and advertising activities
  • Prevent fraud, misuse, or security incidents
  • Maintain appropriate business and transaction records
  • Comply with legal, regulatory, tax, and accounting requirements

5. Google Analytics

We use Google Analytics and potentially other Google services to help us understand how visitors find and use our website.

Google Analytics may collect information such as:

  • IP address
  • Device and browser information
  • Approximate location
  • Pages visited
  • Time spent on pages
  • Referring websites
  • Website interactions
  • Traffic sources
  • Advertising campaign information

We use this information to understand website performance, improve our services, and evaluate our marketing efforts.

Google may process information collected through these technologies according to Google’s own privacy policies and terms.

6. Meta Advertising

We use Meta advertising services, which may include advertising through Facebook and Instagram and technologies such as the Meta Pixel.

These services may allow us to:

  • Measure advertising effectiveness
  • Understand actions visitors take on our website
  • Create advertising audiences
  • Deliver advertising that may be more relevant to potential customers
  • Measure conversions resulting from advertisements

Meta and its affiliated services may collect information about your browser, device, website activity, and interactions with advertisements.

Meta processes information it receives according to its own privacy policies and terms.

7. Cookies and Tracking Technologies

Our website and third-party service providers may use cookies, pixels, tags, scripts, and similar technologies.

These technologies may be used for:

  • Essential website functions
  • Online reservations
  • Shopping-cart functionality
  • Payment processing
  • Website security
  • Remembering visitor preferences
  • Website analytics
  • Measuring advertising performance
  • Marketing and targeted advertising

Some cookies are necessary for our website and reservation system to function properly. Other cookies may be used for analytics or advertising.

Depending on applicable law and our website configuration, you may be provided with options to accept, reject, or manage certain non-essential cookies.

You may also configure your browser to limit or block cookies. Doing so may affect the functionality of certain portions of our website.

8. Email Communications

Breckenridge Ghost Guides uses Microsoft services and other third-party email providers to send and receive electronic communications.

We may use your email address to send:

  • Booking confirmations
  • Tour reminders
  • Customer-service communications
  • Schedule or weather updates
  • Receipts or transaction-related information
  • Follow-up communications
  • Requests for feedback or reviews
  • Promotional or marketing communications when permitted by law

You may unsubscribe from promotional emails using the unsubscribe instructions contained in applicable marketing messages.

Opting out of promotional communications does not prevent us from sending transactional or service-related communications concerning an existing reservation or transaction.

9. SMS and Text Messaging

Breckenridge Ghost Guides may use Zoom and other third-party communications providers to send SMS/text messages related to reservations and customer communications.

If you provide a mobile telephone number and consent to receive text messages, we may send messages concerning:

  • Reservation confirmations
  • Tour reminders
  • Meeting locations or instructions
  • Schedule changes
  • Weather-related information
  • Cancellations
  • Customer-service matters
  • Other information related to your reservation

Where permitted and with appropriate consent, we may also send promotional SMS messages.

Consent to receive marketing text messages is not a condition of purchasing a tour or other service.

Message frequency may vary. Message and data rates may apply depending on your wireless carrier and service plan.

You may opt out of SMS communications by replying STOP to an applicable text message. You may reply HELP for assistance where supported.

We do not sell mobile telephone numbers or SMS consent information to third parties for their independent marketing purposes.

Information may be shared with Zoom or another communications provider only as reasonably necessary to facilitate our messaging services or as otherwise described in this Privacy Policy.

10. How We Share Information

We do not sell your personal information for money.

We may disclose personal information to service providers and business partners reasonably necessary to operate Breckenridge Ghost Guides, including:

  • WooCommerce and booking-related plugin providers
  • Stripe
  • Square
  • Website hosting and technology providers
  • Google, including Google Analytics
  • Meta and its advertising services
  • Microsoft and other email providers
  • Zoom and other communications providers
  • Customer-service and business-management providers
  • Accountants, insurers, attorneys, and other professional advisors

Some advertising or analytics activities may constitute “targeted advertising,” “sharing,” or a “sale” of personal information under certain state privacy laws even when Breckenridge Ghost Guides does not receive money in exchange for the information.

Where applicable law provides an opt-out right, we will provide or honor applicable methods for exercising that right.

We may also disclose information when reasonably necessary to comply with law, respond to legal process, protect our rights or property, investigate fraud or misconduct, or protect the safety of our guests, employees, contractors, or others.

11. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information under our control.

However, no website, electronic transmission, or data-storage system can be guaranteed to be completely secure.

We encourage guests not to send highly sensitive information, including complete credit card numbers, Social Security numbers, passwords, or government identification numbers, through ordinary email, SMS, or website contact forms.

12. Data Retention

We retain personal information only for as long as reasonably necessary for legitimate business purposes, including:

  • Providing tours and customer service
  • Managing reservations
  • Processing refunds and resolving disputes
  • Maintaining accounting and tax records
  • Preventing fraud
  • Enforcing agreements
  • Meeting insurance requirements
  • Complying with legal obligations

Retention periods may vary depending on the type of information and why it was collected.

13. Your Privacy Choices

Depending on where you reside and applicable law, you may have certain rights regarding your personal information.

These rights may include the ability to request:

  • Access to personal information
  • Correction of inaccurate information
  • Deletion of certain information
  • A portable copy of certain information
  • Information about how personal information is processed
  • Opt-out of certain targeted advertising
  • Opt-out of certain sales or sharing of personal information
  • Opt-out of certain types of profiling

We may need to verify your identity before processing certain privacy requests.

We will not unlawfully discriminate against you for exercising applicable privacy rights.

14. Colorado Privacy Rights

Colorado residents may have additional rights under the Colorado Privacy Act and other applicable Colorado privacy laws when those laws apply to Breckenridge Ghost Guides.

Applicable rights may include:

  • The right to access certain personal data
  • The right to correct inaccuracies
  • The right to request deletion
  • The right to obtain certain data in a portable format
  • The right to opt out of certain targeted advertising
  • The right to opt out of certain sales of personal data
  • The right to opt out of certain profiling activities

Where required by applicable Colorado law, we will also recognize qualifying universal opt-out mechanisms.

Nothing in this section is intended to create rights beyond those required by applicable law.

15. Children’s Privacy

Our website and reservation system are intended for adults making reservations for themselves or their groups and are not directed toward children under 13.

We do not knowingly collect personal information online directly from children under 13 without appropriate parental consent.

Parents or legal guardians should make reservations on behalf of minor children participating in a Breckenridge Ghost Guides tour.

If you believe a child under 13 has provided personal information to us without appropriate authorization, please contact us so we can take appropriate action.

16. Third-Party Websites and Services

Our website may link to or integrate with services operated by third parties, including payment processors, social media platforms, mapping services, review websites, and other providers.

These companies maintain their own privacy policies and practices.

Breckenridge Ghost Guides is not responsible for the privacy, security, content, or practices of third-party websites or services.

17. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, technology, business practices, or legal requirements.

When changes are made, we will post the revised Privacy Policy on our website and update the “Last Updated” date above.

18. Contact Us

Questions regarding this Privacy Policy or requests concerning your personal information may be directed to:

Breckenridge Ghost Guides
Breckenridge, Colorado

A Final Word From the Other Side

We take your privacy seriously.

The ghosts may know where you’ve been, who you were with, and possibly what you had for dinner in 1887.

We don’t need to.

Our goal is simple: collect only the information reasonably necessary to book your tour, communicate with you, improve our services, and keep Breckenridge Ghost Guides running smoothly.

Your personal information should stay private. Your ghost stories, however, are fair game.